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One of the Keep Kyoto on track-partners, UITP, has together with the United Nations Environment Programme (UNEP) developed
a joint TV campaign valuing the role of public transport in alleviating climate change.
The internet version of the video can be viewed and downloaded here.
The advertisement, called ‘The voice of reason (Aged 6)’, is in the style of a child’s drawing and views the world
through a little girl’s eyes. This gives it an emotional appeal and a voice of hope for the future. .
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It signs off with the message,
‘The world is your home. Look after it’. This spot has been officially launched on 21 February in the frame of the UNEP
Tenth Special Session of the Governing Council/Global Ministerial Environment Forum before a panel of international experts.
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 Transport and Climate Change - the railways’ and public transport’s point of view
The main international rail and public transport orgainsations have created the “Keep Kyoto on track”-campaign –
to put focus on how to integrate transport policy and sustainable mobility in the climate change combat - targeting
the participants of the United Nations Climate Change meetings (United Nations Framework Convention on Climate Change
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Keep Kyoto on track-messages
Mobility and economical growth are walking hand in hand. We cannot stop the process, but we need to plan and develop a more sustainable mobility.
If you reckon that road is responsible for 84% of transport sector emissions, and a trip by airplane is 5 times more polluting than train, you see how much there is left to do!!
Railway and Public Transport associations ask for political and social committment in pursuing modal shift: we need it, from road to rail, from private to public.
The CO2 advantage of railways and public transport alone offer a way to achieve the Kyoto Protocol aims.
Railways and Public Transport are the backbone of any sustainable transport systems.
The needed modal shift has to be accomplished by appropriate measures and transport policies.
Contact
Would you like to know more about the Railway Mobility project, please contact:
Margrethe SAGEVIK - UIC Senior Advisor Sustainable Development
Email: sagevik@uic.asso.fr
Tel: +33 1 44 49 20 35
Visit our web site for all details http://www.uic.asso.fr
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